Barter Partnership-Marketing Increases Your Payoff

One of the ways to expand your marketing efforts is by contacting and partnering with other members within your trade exchange. Look for those whom you’ve met and created a rapport with (at mixers or trade fairs) as well as those offering complementary but non-competitive products or services. If you need some help, give a call to your trade broker for possible introductions.

For example, if you’re selling nutritional supplements, you could join forces with the local fitness center wherein you’d display each other’s products or services in your respective businesses. When creating a promotion that would provide additional exposure for both of you, look to fund it on trade and split the cost.

To get started in building barter partnerships, analyze the type of customers you service. What types of businesses are they in? What companies are they doing business with? When you spot a significant number of your customers coming from one industry or neighborhood, consider teaming up with others from the exchange that might also supply that target market.

Working together and sharing marketing costs, as well as customers, is a winning barter partnership for all!

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